The new medium that is Twitter just keeps getting more and more interesting. You can send a message about anything to the world, and recently, businesses have caught on to that idea. Some very smart PR people in various companies have started a Twitter account for their business to address problems or comments people make about their product on Twitter. For example, this has happened to me these past few days:

I don't necessarily agree, I can flip back and forth between over-the-air HD channels and the ones Comcast provides and see a noticable difference. But anyway, Frank from Comcast was the first company I saw doing this on Twitter and I really liked what he was doing. Comcast seems to give people a lot of trouble, so they've made it really easy for customers to get their problems heard so they have a good chance of being solved. From what I've seen, there's no problem Frank doesn't give up on. It's also a great chance for Comcast to see what people's real experiences with Comcast are instead of relying on customer complaints. For example, I wouldn't call Comcast if I had a bad experience (unless it was very bad) cause I just don't like getting involved in disputes, but I will certainly Twitter about it.

When I got this one, I simply laughed. I wasn't even complaining about VMware, I think VMware is great. But as someone who tries not to use Windows because ideally, one only needs one computer and one operating system, I didn't want to have to install another OS on my brand new iMac, even if it's virtual. But anyway, VMware was quick to assure me that Windows would be a great addition to my iMac (again, not really agreeing).

These may not be the best examples of how companies are using Twitter since they are more trying to assure me their product is worthy, which is arguable. But I have seen people get actual problems fixed very quickly just by posting to Twitter. I'm looking forward to seeing more companies signing on to this, as it's very effective for them and and their users.